# Odditt > Odditt is engagement infrastructure for sportsbooks, prediction markets, > and DFS platforms. We generate 100,000+ contextualized, narrative-driven > parlays daily so users scroll, discover, and bet more. Odditt replaces static odds grids with dynamic, story-driven parlay feeds. Our API delivers parlay construction, bet context, and discovery widgets that platforms embed to increase session time and handle. Coverage: 5 sports, 115+ leagues, 45 countries, 900+ markets, 25+ years of historical data, plus real-time context (weather, rivalries, storylines). Founded by Matt Bresler (CEO) and Elaine Milardo (CTO). Elaine brings former DraftKings data leadership experience. ## Products - [Parlay Engine](https://odditt.com/parlay-engine): Generates themed, narrative parlays at scale (rivalries, streaks, weather angles, etc.) - [Bet Context](https://odditt.com/products#bet-context): API-delivered context per market — historical trends, player trivia, decision-ready copy - [Discovery Widgets](https://odditt.com/products#discovery): White-label, scrollable parlay feeds; embed via REST API or drop-in widget ## Company - [About & Team](https://odditt.com/about): Founding story, team bios, press coverage - [Book a Demo](https://odditt.com/book-a-demo): Schedule a live walkthrough - [Contact](https://odditt.com/contact): General inquiries — support@odditt.com ## News - [Odditt Partners with Optimove to Power Personalized Betting Content](https://odditt.com/news/odditt-partners-with-optimove-to-power-personalized-betting-content): Odditt, the content engine for sports betting, has partnered with Optimove, the #1 Player Engagement Solution used by the world's leading iGaming operators and sportsbooks - [Odditt's Matt Bresler Featured in Inc. on the World Cup Betting Surge](https://odditt.com/news/odditts-matt-bresler-featured-in-inc-on-the-world-cup-betting-surge): Odditt co-founder and CEO Matt Bresler was featured in Inc.'s coverage of the 2026 World Cup final - [Odditt CEO Matt Bresler Featured In Casino Beats Article About Prediction Markets ](https://odditt.com/news/odditt-ceo-matt-bresler-featured-in-casino-beats-article-about-prediction-markets): Odditt CEO and co-founder Matt Bresler was quoted by CasinoBeats on an interesting article about why superstar investor Michael Burry, the "Big Short" investor, has taken personal positions in Flutter Entertainment and DraftKings - [Amelco Selects Odditt as Sports Data Provider](https://odditt.com/news/amelco-selects-odditt-as-sports-data-provider): The betting and gaming technology provider will use Odditt's historical sports data to test and refine its sportsbook models - [Matt Bresler Featured on the Betting Startups First Pitch Preview](https://odditt.com/news/matt-bresler-featured-on-the-betting-startups-first-pitch-preview): Odditt Founder and CEO Matt Bresler was featured on the Betting Startups First Pitch Preview - [Odditt Named SBC First Pitch Finalist](https://odditt.com/news/odditt-named-sbc-first-pitch-finalist): Sports betting content platform will pitch its B2B parlay and bet engine at the Broward County Convention Center in Florida on June 11 - [Matt Bresler Featured in SportsGrid's Coverage of NEXT.io](https://odditt.com/news/matt-bresler-featured-in-sportsgrids-coverage-of-nextio): Our co-founder and CEO Matt Bresler was among the industry voices featured by SportsGrid in their coverage of NEXT.io - [Odditt Launches B2B Platform That Generates 100,000+ Sportsbook Parlays a Day](https://odditt.com/news/odditt-launches-b2b-platform-that-generates-100000-sportsbook-parlays-a-day): PR Newswire announced the commercial launch of our B2B betting content platform, the missing layer between odds feeds and end users. - [AP News: Odditt Launches Bracket Party, a Free March Madness Bracket Tool For Casual Fans](https://odditt.com/news/ap-news-odditt-launches-bracket-party-a-free-march-madness-bracket-tool-for-casual-fans): Odditt just launched Bracket Party: a free March Madness bracket tool built for the millions of fans who don't follow college basketball. - [Odditt CEO and Co-Founder Featured in Epoch Times Article ](https://odditt.com/news/odditt-ceo-and-co-founder-featured-in-epoch-times-article): Odditt founder and CEO Matt Bresler was featured as an industry expert in The Epoch Times - [Betflow x Birches Health Partnership Covered By SBC Americas](https://odditt.com/news/betflow-x-birches-health-partnership-covered-by-sbc-americas): SBC Americas covered Betflow new responsible gaming partnership with Birches Health giving our users direct access to professional problem gambling treatment and RG resources - [Odditt x iGaming News: An Interview with Elaine Milardo, CTO & Co-Founder of Odditt](https://odditt.com/news/odditt-x-igaming-news-an-interview-with-elaine-milardo-cto-and-co-founder-of-odditt): iGaming News sat down with our CTO & Co-Founder Elaine Milardo for their Women in iGaming series - [InGame x Odditt: Bootstrapping A Sports Betting Company With Dinosaur Money](https://odditt.com/news/ingame-x-odditt-bootstrapping-a-sports-betting-company-with-dinosaur-money): Odditt co-founder and CEO Matt Bresler magazine article highlighting his entrepreneurial journey and the founding of Odditt - [Odditt Co-Founder & CEO Matt Bresler on NCAA Betting Integrity and Point-Shaving](https://odditt.com/news/odditt-co-founder-and-ceo-matt-bresler-on-ncaa-betting-integrity-and-point-shaving): Odditt CEO and co-founder Matt Bresler was quoted by ReadWrite on the NCAA point-shaving scandal explaining why spotting manipulation - [Odditt Co-Founder & CEO on Insider Trading in Prediction Markets](https://odditt.com/news/odditt-co-founder-and-ceo-on-insider-trading-in-prediction-markets): Odditt CEO and co-founder Matt Bresler was quoted by ReadWrite in a viral feature on insider trading in prediction markets - [DraftKings Alum, Tufts Dropout Team Up On New Sports-Betting App](https://odditt.com/news/draftkings-alum-tufts-dropout-team-up-on-new-sports-betting-app): Our co-founders and sat down with Boston Business Journal to talk about what we're building at Odditt - [Matt Bresler Sits Down with SportsGrid for a G2E Exclusive Interview](https://odditt.com/news/matt-bresler-sits-down-with-sportsgrid-for-a-g2e-exclusive-interview): News - [Vegas Kings x Odditt : Odditt CEO Talks About How He Joined the iGaming Industry](https://odditt.com/news/vegas-kings-x-odditt-odditt-ceo-talks-about-how-he-joined-the-igaming-industry): Vegas Kings spotlighted Odditt CEO Matt Bresler on how he entered the industry - [Odditt CEO Matt Bresler Chooses 2025’s Most Important Moments](https://odditt.com/news/odditt-ceo-matt-bresler-chooses-2025s-most-important-moments): Proud moment for the team CDC Gaming included Matt Bresler in its 2025 Year-in-Review, where industry leaders share the year’s most important stories - [Odditt’s Vision for Betflow: Making Sports Betting Fun Again](https://odditt.com/news/odditts-vision-for-betflow-making-sports-betting-fun-again): Our CEO and co-founder Matt Bresler spoke to the Bet Press and laid out his vision behind Betflow, our new app designed to make sports betting feel fun, social, and intuitive, and not boring and spreadsheet-heavy. - [Odditt Leans on Data-Driven Storytelling in New Consumer App Betflow](https://odditt.com/news/odditt-leans-on-data-driven-storytelling-in-new-consumer-app-betflow): Made for the huge audience of casual fans who feel left out by traditional sportsbooks, Betflow treats betting as entertainment first. It gives people a fun, honest way to test their ideas and build slips without the pressure of “beating the books" - [Gaming.net Interviews Matt Bresler, Founder & CEO of Odditt – iGaming Interview Series](https://odditt.com/news/gamingnet-interviews-matt-bresler-founder-and-ceo-of-odditt-igaming-interview-series): Odditt's Co-founder & CEO, Matt Bresler recently sat down with Gaming.net to share how he went from selling fossils in high school to building Odditt and launching Betflow - [Odditt Launches Betflow: A New Way to Discover and Build Fun Sports Bets](https://odditt.com/news/odditt-launches-betflow-a-new-way-to-discover-and-build-fun-sports-bets): Sports data company Odditt today announced the official U.S. launch of Betflow - [Betting Ladies Interviews Odditt CTO and Data Expert Elaine Milardo](https://odditt.com/news/betting-ladies-interviews-odditt-cto-and-data-expert-elaine-milardo): Val C. Martinez of Betting Ladies did an incredible interview with our brilliant and talented Co-Founder Elaine Milardo - [Odditt Inc. CEO and Co-Founder Matt Bresler Joins the CDC Roundtable](https://odditt.com/news/odditt-inc-ceo-and-co-founder-matt-bresler-joins-the-cdc-roundtable): Odditt co-founder and CEO Matt Bresler recently joined Adam Small, Sierra Weyer and Jack Lyons in the CDC roundtable to have a dynamic conversation about the G2E conference - [Odditt Closed a Successful Funding Round](https://odditt.com/news/odditt-closed-a-successful-funding-round): We are thrilled to announce the closing of a successful funding round last fall led by Four Okes Digital - [Odditt Inc. Co-Founder & CEO Matt Bresler on Gaming News Canada](https://odditt.com/news/odditt-inc-co-founder-and-ceo-matt-bresler-on-gaming-news-canada): Odditt co-founder and CEO Matt Bresler joins Steve McAllister from Gaming News Canada to talk about the the journey he and former DraftKings to take Odditt from its B2B roots to creating its latest B2C product Betflow. - [Odditt Co-Founder and CEO Matt Bresler at The Betting Startups Podcast #136](https://odditt.com/news/odditt-co-founder-and-ceo-matt-bresler-at-the-betting-startups-podcast-136): Matt Bresler , the co-founder and CEO of Odditt caught up with Jesse Learmonth from Betting Startups at SBC Summit Americas - [SCCG Management Invests in Odditt: Revolutionizing In-Game Betting Odds with Strategic Partnership](https://odditt.com/news/sccg-management-invests-in-odditt-revolutionizing-in-game-betting-odds-with-strategic-partnership): Stephen Crystal, Founder and CEO of SCCG Management announced a strategic investment partnership with Odditt, providing business development and strategic investment and advisory services for the in-game, NBA odds pricing and monitoring technology company. - [Elaine Milardo Joins Odditt as CTO: Pioneering Next-Gen Betting Tech with Expertise from DraftKings](https://odditt.com/news/elaine-milardo-joins-odditt-as-cto-pioneering-next-gen-betting-tech-with-expertise-from-draftkings): Odditt, a leading provider of innovative sports betting data, tools, and analytics, is thrilled to announce the appointment of Elaine Milardo as its new Chief Technology Officer (CTO). With over 25 years of experience in the data industry and key roles at DraftKings and Vistaprint, Elaine brings a wealth of expertise to Odditt’s growing team.